Chenega Corporation Sr. Content Strategist in Columbia, Maryland
ADG Creative, LLC
Company Job Title:
Senior Content Strategist
Director of Content Strategy
Exempt, Full Time, Regular
Summary:The Senior Content Strategist will be responsible for developing creative products and concepts of outstanding quality, ranging from headlines and short-form copy to long-form content, including: interactive/web, print, broadcast, direct mail, eLearning tools, and other forms of promotional and branding communications solutions for agency and clients. The Senior Content Strategist will lead both internal and external content development strategies and will write copy/content that helps to build awareness of client brands, products and product benefits and helps to stimulate sales.
Essential Duties and Responsibilities:(Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position)
Oversee copy/content for creative product from inception through completion to ensure a high-level of quality and maintenance of concept through approval of design.
Development of content strategy plans for agency clients including research and discovery, strategy development, client presentations, publishing calendar creation, media content, social media integration, and analytics methodologies.
Lead content teams who directly prepare, write, create, and transmit a variety of communications including daily, weekly, and monthly organizational emails, executive thought leadership content, blogs, print collateral including event and organizationally-focused pieces, and digital content for websites, portals, and social media.
Mobilize teams to develop strategic research, roadmaps, and messages for a variety of media including both internal and external communications.
Create all copy/content for approval, downloading into design/layout software, etc.
Research clients' products/services/images to ensure ability to write accurate, on-target copy/concepts for assigned projects.
Provide proofreading support for all agency work products.
Work to ensure copy/concepts serve the purpose of, first and foremost, promoting the client's brand image and/or selling their product or service, according to the strategic creative plan.
Research and write proposals, marketing plans, publicity, etc., as requested.
Maintain current software skills compatible with the needs of other creative team members.
- Other duties as assigned
Minimum Qualifications:(To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.)
Bachelor's Degree in Communications or English or a directly related field and 6 years in strategic communication, strategic planning, content marketing, and/or social media marketing.
6 years of copy writing experience in traditional advertising, digital, or marketing agency, with experience in marketing communications and content development.
Must have a present portfolio demonstrating copywriting work for print and broadcast advertising, corporate collateral, and web/interactive.
Knowledge, Skills and Abilities:
Understanding of content marketing and social media strategies, tactics, and best practices.
Ability to connect insights to design - Translate insights into opportunities and be enthusiastic about working with cross-disciplinary teams to design, develop and iterate ideas.
Ability to plan, build and manage a variety of projects
Ability to juggle a variety of concurrent initiatives
Ability to build relationships with clients, leadership and teams
Ability to manage small cross-discipline teams
Ability to maintain poise under pressure - An innate ability to juggle multiple deadlines, handle difficult clients, deal with conflict resolution, address problems with simple and efficient solutions, all while maintaining poise and professionalism.
Ability to edit large amounts of text down to a tight, well written story is essential.
Excellent organizational skills
Excellent written/verbal/presentation skills
Exceptional intellectual curiosity
Thorough and diligent
Conflict resolution skills
Collegiate-level research skills
Self-starter, ability to operate with limited direction
Compelling storytelling skills - Deliver insights in a way that generates trust, confidence, empathy, and engagement from the client and the design team.
- Shows respect and sensitivity for cultural differences; Educates others on the value of diversity; Promotes a harassment-free environment; Builds a diverse workforce.
- Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to sit and talk or hear. The employee is frequently required to walk; use hands to finger, handle, or feel and reach with hands and arms. The employee is occasionally required to stand; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
The employee will normally work in a temperature-controlled office environment, with frequent exposure to electronic office equipment.
During visits to areas of operations, may be exposed to extreme cold or hot weather conditions. Is occasionally exposed to fumes or airborne particles, toxic or caustic chemicals, and loud noise.
Chenega Corporation and family of companies is an EOE.
Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Sexual Orientation/Gender Identity
Native preference under PL 93-638.
We participate in the E-Verify Employment Verification Program.
Organization: ADG Creative LLC
Title: Sr. Content Strategist
Requisition ID: 1800004004